Last night, Fast Company published an excellent article about a new research study from Hubspot entitled the Nine Scientifically Proven Ways to Get Retweeted on Twitter. I tweeted about the article at 10:33 p.m. CT last night, a couple hours after the story was published online.
In hindsight, I didn’t take the advice of the study and the best time of day to tweet. According to the study, you should tweet during the late morning, afternoon and early evening hours. Instead of tweeting last night, I should have scheduled the tweet – via services like HootSuite and TweetLater – about this article for the next day (today) at 11 a.m. Scheduling this tweet would have increased the probability that my tweet would be retweeted.
So what is the takeaway? You need to learn as much as you can about your Twitter audience and when a majority of your followers are on Twitter. For example, before the explosion of social media, it was best for PR people to contact traditional print journalists between 11 a.m. and Noon.
What do you think?
